Black Lives Matter

After a Record Year for Police Violence, Is It Finally Time to Defund the Police?

As law enforcement budgets have continued to increase, so have the number of killings by police officers. To reverse this trend, funding could be reallocated to social programs, as racial justice advocates have long called for.

Sonali Kolhatkar


The three social media waves of the Black Lives Matter movement – and how they impact marketing in this moment

The Black Lives Matter movement is actually comprised of three waves, which were formed not just by incidents of violence – and murder – against Black people, but also by how social media helped propagate awareness of BLM; they are the Martin Wave, the Brown Wave and the Floyd Wave.Brand activism in the Black Lives Matter era

This article is part of a series of articles from the WARC Guide to brand activism in the Black Lives Matter era. Read more.

Data-driven, modern targeting and messaging techniques notwithstanding, the most effective…


Black Lives Matter 10-year anniversary: Why was it founded and what has changed?

Protesters throwing the statue of slaver Edward Colston into Bristol harbour during a Black Lives Matter rally (PA)

Black Lives Matter turns 10 years old in July and the movement has played a part in shaping the social and political conversation in the past decade.

It began with the widespread sharing of the hashtag #BlackLivesMatter after George Zimmerman fatally shot black teenager Trayvon Martin in Florida in 2012. Zimmerman was acquitted the next year, causing further outrage.

Since that moment, BLM has become a slogan for calling out any injustice towards the black community worldwide, and its protesters have been front and centre at big events.

At the height of its popularity in 2020, the New York Times pondered whether the movement was the largest in the history of the United States.

But despite the international growth and large media exposure of the movement it has faced controversy and a reported drop in support since 2020.

Men walk by a mural of George Floyd (REUTERS)What is the Black Lives Matter movement?

Black Lives Matter was founded by three female civil rights activists: Alicia Garza, Patrisse Cullors and Opal Tometi.

At the heart of the structure is an effort to champion the leadership of women, queer and trans people to eliminate “harmful practices”, which have “excluded many” in previous civil rights organisations.

The group describes itself as “an ideological and political intervention in a world where black lives are systematically and intentionally targeted for demise”.

The statement adds: “It is an affirmation of black folks’ humanity, our contributions to this society, and our resilience in the face of deadly oppression.”

Lewis Hamilton wears a Black Lives Matter T-shirt (AFP via Getty Images)

Protests originally started in the US after the death of Martin but the following year the cause grew, with protests on the back of further deaths of African Americans. Michael Brown and Eric Garner both died, in separate incidents at the hands of police.

By 2016, BLM had grown into a network consisting of 30 local branches, or chapters as they are called, and began to become better known overseas.

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